Some ads make you need to buy the product. Others make the total web ask, “Who on Earth approved this?”
A promotional video from golf gear giant Callaway and well-liked YouTube model Good Good Golf has landed firmly in the latter class. The since-deleted advert confirmed the model’s co-founder Garrett Clark charging toward feminine golfer Alexis Miestowski, shoving her to the ground, and standing over her before warning, “Do not touch my new driver.”
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The clip was apparently meant to be half of a horror-inspired story about Clark changing into dangerously obsessed with the new Good Good-branded Callaway Quantum driver. Instead, viewers saw a man knock a lady down over a golf membership — and reacted accordingly.
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“This is a generationally stupid ad,” one X person wrote. “Absolutely unbelievable that no one in the room said ‘guys maintain on,‘” Golf Digest reporter Christopher Powers added.
Powers’ disbelief mirrored a defining response to the industrial. People were not only upset by what appeared onscreen, but baffled by how many people must have encountered the thought before it reached them.
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Good Good and Callaway eliminated the video from their social media accounts on Aug. 21, but, as manufacturers repeatedly study, deleting something does not make it disappear from the web. Copies continued circulating, bringing the advert to an even bigger and more and more incredulous viewers.
“This is so much worse than I thought it was going to be,” one X person wrote. Another requested whether any ladies had been concerned in pitching, approving, or producing it.
Over in the r/golf subreddit, where a dialogue of the controversy attracted more than 1,000 upvotes and a whole lot of feedback, golf followers were equally unimpressed. “The ad had a school project production value and lacked any real humor,” one commenter wrote. “How this passed by anyone at Callaway with the slightest bit of media proficiency or common sense is mind boggling.”
“The way to normally do these things as ‘jokes’ is to make it so over the top that it’s clearly not intended to be serious,” one person defined. “What you don’t do is have them realistically tackle a woman and then stand over them aggressively and deliver the line.”
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For some viewers, particularly ladies, the advert represented more than one spectacularly misguided artistic determination, but embodied the exclusionary “golf bro” tradition that the sport has spent years making an attempt to transfer beyond.
“As a female golfer, I already feel excluded from the golf world in some ways. They crossed the line,” one Reddit user commented. Another TikTok commenter said they were tired of the “bro tradition” and “frat boy mentality” surrounding golf both online and on the course.
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Women working within golf pushed back, too. “They didn’t just create an ad that makes golf non-inclusive to women, but it endorses violence against women in the scariest and most threatening way,” Skratch social media director Nicole Rae said, calling the video “wildly disappointing.”
CNN Living Golf host Jasmine Sanders, recognized online as The Jazzy Golfer, pointed to the contradiction between the industry’s acknowledged objectives and what two of its outstanding manufacturers had authorised: “Golf keeps talking about making the game more welcoming to women,” Sanders said in a LinkedIn video. “You can’t say that matters and then make violence towards a woman the punchline.”
Golfer and former Real Housewives of Orange County forged member Katie Ginella said she was “in shock” after watching the advert. Ginella, who has spoken publicly about her own expertise with home violence, said she would no longer support Good Good or Callaway.
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None of these ladies aren’t mistaken — there is a massive contradiction in the sport of golf. Women and women have accounted for 60 p.c of the growth in on-course golf participation since 2019, yet much of golf’s most outstanding web content material stays constructed around teams of males, aggressive challenges, and rowdy banter. Good Good itself was based by male creators and only launched a separate ladies’s channel in late 2025.
Ironically, by partnering with Good Good to make golf really feel youthful and more internet-native, Callaway — one of golf’s greatest establishments — ended up legitimizing the very “golf bro” tradition that makes ladies really feel unwelcome in the sport in the first place.
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Founded as a YouTube channel in 2020, Good Good has grown into a main golf media and merchandise business with more than 2 million YouTube subscribers. Callaway partnered with the group back in 2023, and the model is now the title sponsor of a PGA Tour match scheduled for November.
In an apology posted to X, Good Good said the video “ultimately depicted actions that are not aligned with our values as a brand.” Good Good CEO Matt Kendrick also issued a longer assertion on LinkedIn, saying the industrial was meant to parody a scene from the horror film Obsession but that its execution “missed the mark.” “Regardless of what we intended, we are responsible for what we put into the world and how it is received,” Kendrick wrote. “We got this one wrong.”
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Callaway CEO Chip Brewer, on the other hand, said it was “disappointed by the content that was posted” and thanked Good Good for addressing it (language that appeared to place the duty primarily on its accomplice.)
He also admitted that although Good Good produced the video, Callaway had authorised it before publication: “That approval should never have happened,” Brewer wrote. “Mistakes were made, and we are taking the matter very seriously.” Brewer added that Callaway was conducting inner and exterior investigations, and announced adjustments to the company’s approval processes.
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Yet, many viewers — and model companions — were not happy with that clarification. Even the Golf Channel postponed the Aug. 25 premiere of Big Break x Good Good until Sept. 1, saying it needed time to make “necessary production updates” after a sponsor requested that its branding be eliminated from the sequence (rumored to be retailer “Golf Galaxy”).
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Dick’s Sporting Goods also eliminated Good Good merchandise from their web sites and store flooring, along with Target and several PGA Tour Superstore places. Callaway, meanwhile, eliminated the Good Good Quantum driver from its own web site, although the membership remained obtainable immediately through Good Good.
Even rivals saw an opening: Golf membership model PXG posted a video of skilled golfers Olivia Cowan, Gina Kim, and Auston Kim with the caption, “Our drivers play good with everyone.”
The uproar surrounding this advert did not occur in a vacuum. In 2021 alone, an estimated 34 p.c of murdered ladies were killed by an intimate accomplice. The CDC also reports that practically one in 4 ladies has skilled bodily violence from an intimate accomplice, and that more than half of feminine murder victims are killed by a present or former male accomplice.
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In that mild, pushing a lady to the ground and standing over her is far too acquainted an image to land as a innocent punchline.
If the advert was supposed to show that Callaway’s new driver was value preventing over, it failed. Instead, it confirmed how simply violence against ladies could survive pitching, filming, modifying, and company approval — all to promote a driver.
If you or someone you know is experiencing home violence, help is obtainable. Call the National Domestic Violence Hotline at 1-800-799-SAFE (7233), textual content “START” to 88788, or go to TheHotline.org to chat with an advocate. Support is free, confidential, and obtainable 24/7.