There’s a new participant in the food supply space. Digital commerce company Olo launched its namesake app this week, which permits clients to place takeout and supply orders from national chains and native eating places. The transfer takes Olo from a behind-the-scenes B2B company that constructed takeout ordering software program to a consumer-facing platform.
What units Olo aside from Uber Eats and DoorDash is that it doesn’t mark up menu objects. Olo claims customers can save 15-30% per merchandise in contrast to comparable platforms, thanks to its present relationships with eating places ranging from Waffle House to New Haven, Connecticut, pizza legend Frank Pepe’s.
Most clients don’t notice they’re paying those markups. According to a research Olo commissioned, people largely expect supply charges when ordering online, but only 27% of American adults are conscious of menu markups.
“Ordering food should be simple for guests and fair for the restaurants that serve them,” said Corey Kline, EVP of technology at Noodles & Company, in Olo’s press release.
There’s a new participant in the food supply space. Digital commerce company Olo launched its namesake app this week, which permits clients to place takeout and supply orders from national chains and native eating places. The transfer takes Olo from a behind-the-scenes B2B company that constructed takeout ordering software program to a consumer-facing platform.
What units Olo aside from Uber Eats and DoorDash is that it doesn’t mark up menu objects. Olo claims customers can save 15-30% per merchandise in contrast to comparable platforms, thanks to its present relationships with eating places ranging from Waffle House to New Haven, Connecticut, pizza legend Frank Pepe’s.
Most clients don’t notice they’re paying those markups. According to a research Olo commissioned, people largely expect supply charges when ordering online, but only 27% of American adults are conscious of menu markups.
“Ordering food should be simple for guests and fair for the restaurants that serve them,” said Corey Kline, EVP of technology at Noodles & Company, in Olo’s press release.