Building a profitable profession while making time for the people who matter most can really feel like a fixed balancing act. For many working moms, that steadiness stays tough: 62% say managing work and household duties is tough, while 54% of moms who work either full- or part-time say they would choose to spend more time with their households if they had the alternative.
For some girls, entrepreneurship can offer another approach to think about work, flexibility and long-term profession targets. But changing into an entrepreneur does not have to imply leaving a profession, beginning from scratch or following a single path to business possession.
To discover what that can look like, be part of us for the free webinar, How Entrepreneurship Helps Working Moms Achieve Work-Life Balance, introduced by Cruise Planners and Entrepreneur. Moderator Terry Rice will lead a dialog with Summer Bowers and Tammy Overcash, co-owners of the same Cruise Planners franchise who have constructed their journey business around two very completely different careers, households and schedules.
Two house owners, two completely different paths to entrepreneurship
Bowers and Overcash operate the same Cruise Planners journey franchise, but their paths to business possession look very completely different. Neither initially deliberate to construct a profession in journey.
As the partner of an active-duty service member in Fairbanks, Alaska, Bowers understands how navy relocations can disrupt careers and skilled networks. After incomes levels in arithmetic and actuarial science, she grew to become a high faculty math trainer. An abroad navy project finally made persevering with that profession tough.
While residing overseas, Bowers started sharing her household’s travels online. What began as an curiosity in journey and social media finally grew to become a business. Today, her content material can generate thousands and thousands of views, serving to her showcase vacation spot experience, construct relationships with vacationers and flip followers into shoppers.
The portability of the business has also become important to her. When navy life takes her household to a new location, she can proceed serving current shoppers while building relationships in a new neighborhood.
Tammy Overcash, Cruise Planners franchise proprietor since 2013, and Summer Bowers, franchise proprietor since 2019, aboard Wonder of the Seas during the Cruise Planners Convention.
Image Credit: Cruise Planners
Overcash discovered entrepreneurship through a very completely different set of circumstances.
After her husband was laid off from a company where he had labored for 20 years, the couple spent six months researching completely different companies and franchise alternatives before selecting Cruise Planners. Her husband initially operated the journey business full time while Overcash continued her longtime profession in finance.
When her husband later returned to the company world, Overcash confronted a alternative: step away from the journey business they had constructed or take on a bigger function herself.
She selected the business.
After almost 35 years in finance, Overcash now views journey entrepreneurship as half of her next profession chapter and a potential path toward finally transitioning out of her CFO profession.
Different methods for building a business
Their approaches to discovering and serving shoppers are completely different, too.
Bowers has grown much of her business through social media, online content material, and connections within new communities. Overcash depends more closely on personal relationships and referrals.
Approximately 95% of Overcash’s business comes from referrals, including one consumer who has referred more than 100 people to her over the previous decade.
Same franchise. Two completely different schedules, profession backgrounds and approaches to building a consumer base.
Their experiences spotlight an important consideration for aspiring entrepreneurs: there is not essentially one approach to construct a business. The systems, technology and support accessible through a franchise can give particular person house owners the sources to form the business around their expertise, duties and targets.
What you’ll study during this webinar
Attendees will hear instantly from Bowers and Overcash about how they have constructed a journey business while navigating careers, household duties and main life modifications.
How to begin while protecting your day job: Overcash will share how she balances a demanding profession in finance with the duties of growing a journey business.
The systems that can help you handle your time: Learn how processes, scheduling instruments, technology and clear consumer expectations can help business house owners arrange their time around current duties.
How to consider when it may be time to go full-time: Bowers will talk about her transition from educating to building a transportable journey business around her household and navy way of life.
How one business model can support completely different schedules: See how Cruise Planners’ technology, advertising and marketing, coaching and business support give franchise house owners sources they can use while developing a business around their particular person schedules and targets.
How entrepreneurs can construct shoppers in alternative ways: Hear how Bowers makes use of social media and online visibility while Overcash has developed a referral-driven business rooted in long-term relationships.
Can entrepreneurship create more profession flexibility?
There is no single components for balancing work, household and entrepreneurship. For some people, the reply may contain building a business step by step alongside an current profession. For others, entrepreneurship may finally become a full-time alternative.
Bowers and Overcash offer two examples of how business possession can evolve primarily based on an proprietor’s profession stage, household duties, expertise, and long-term targets.
During the webinar, they will share the selections, systems, and methods that have helped them make entrepreneurship work within their own lives.
Bonus Resource: All attendees will obtain a free information from Cruise Planners on building a journey business that suits alongside an current profession and schedule.
The How Entrepreneurship Helps Working Moms Achieve Work-Life Balance webinar will take place stay on Wednesday, October 28 at 1 p.m. ET | 10 a.m. PT.