A limited-time offer can create buzz and urgency. But getting one proper takes more than including something new to the menu, according to multi-unit franchisees interviewed by Franchising.com.
Moe Moustafa of LES Wings Partners, which runs three Atomic Wings shops, says gross sales aren’t the only measure. “You want to see genuine excitement and engagement from customers,” he says. He promoted a soiled soda launch every day for a month with help from micro-influencers until friends began bringing buddies.
Amy Boesen, who owns six Rock N Roll Sushi places, says employees buy-in comes first. “You can’t expect your team to sell something they haven’t experienced themselves,” she says. Her company holds a “We Buy, You Try” day so staff can pattern new gadgets.
Sam Batt, who operates 15 TCBY outlets, says an LTO must be simple to execute and keep true to the model. His shops have rolled out a Dubai Chocolate taste. They look closley at the quantity. Not just to see if it bought effectively, “but to determine if it has potential beyond being an LTO.”